Poor Tiger.
First his marriage goes kaput, then he goes on a golf hiatus, then Accenture revokes their “Be a Tiger” ad campaign. Even Jesus doesn’t know who is reprimanding him harder: his former endorsers or his wife.
On Wednesday, The New York Times reported an image-cleansing campaign at Accenture almost as pervasive as Stalin’s or Saddam Hussein’s propaganda ministries. Tiger’s face has been replaced by an anonymous skier’s, his name has been taken off their website, all Tiger posters have been taken off the company’s walls, and to top it off, employees were asked to throw away their Tiger hats.
However, if you’re traveling through Washington Dulles, Dallas-Fort Worth or Atlanta this holiday season, treat yourself to a gander at one of the now highly amusing posters, in which Tiger seems to be channeling his future self from the past: “Tougher than ever to be a tiger,” he calls from the green. (How did he know!) Or “What you do next: 90%. What you did: 10%.” Spooky.
“The Accenture ads with Tiger finally make sense,” says Quentin George of Interpublic Mediabrands. Phew. Here no one even knew what Accenture was; now we know their ads were just a way for future Tiger to warn present Tiger about the dangers ahead.
Or did he have divine help? Jesus sayeth:
“To you it has been given to know the secrets of the kingdom of God; but to others I speak in parables, so that ‘looking they may not perceive, and listening they may not understand.’”
